We are excited to announce that 123 Form Builder (“123” in short), has joined our portfolio at 212. Since its founding in 2008, 123 has served tens of thousands of customers around the globe, automated processes in many industries — from healthcare to manufacturing to financials, optimized workflows in many business functions — from sales to customer service to human resources, and integrated with tens of popular software and internet tools such as Salesforce, Wix, Square, and Zendesk.

Businesses everywhere need to collect data in structured ways, from their customers, business partners, and their employees. 123 provides easy-to-use forms creation…


Ever since a study was published in 2012 claiming that 75% of all venture-backed startups fail, there has a been a flood of online articles and various opinions and thoughts on why startups fail.

But I have always been more interested in understanding why startups do succeed— despite the fact that the odds are against them. Understanding the necessary (but not necessarily sufficient) conditions of startup success allows investors and founders to focus on the most important elements to build successful startups. To cook a great steak, you can spend all your time worrying about the spices, the rub, the…


Here is a very simple scenario to explain how the current justice system cannot bring justice to possible police brutality under current conditions:

- Police officer stops a car. Black man driving.

- “Show me your ID”, police officer demands

- Driver reaches out to glove compartment

- Some verbal interaction between the two happens while the driver reaches for the glove compartment

- Police officer shoots and kills

- In court, we find out that there was no gun in the glove compartment, only ID

- In court, lawyer argues that police officer was fearful for his life


On Mar 13th, a few hours before the US travel ban was put into effect, my wife and I entered the country and we’ve been under the California “stay home” rule ever since. Like all people around the world, we tried to adjust our lifestyle to the new normal. And as I read news and listen to debates regrading “reopening the economy”, I get a sense that most of the debates are — intentionally and unintentionally — ignoring the big elephant in the room: what to do with the elderly!

I’ve been having this debate personally since I arrived in…


We are happy to announce that 212 is joining Meddy.com as an investor and board member.

In 2016, Haris Aghadi graduated from Carnegie Mellon University Qatar with a bachelor’s degree in information systems. Instead of doing what his friends were doing at the time: getting a stable job in Doha with steady income, he decided to take an idea he developed for a class project to market and launched Meddy. I have to admit that was skeptical: Doha is a small market, digitizing healthcare operations services in the Middle East is cumbersome and not necessarily a profitable endeavor, Haris and…


Ever since I moved to the region, the “knowledge-based” economy has been a common buzzword. Everyone talks about it — especially ever since the drop in oil prices. For this reason, I often approach the subject with some hesitance, and a healthy dose of cynicism.

Its true meaning can be difficult to pin down. But these questions will not go away. In fact, they will only become more pressing in the years to come. A future with depleted oil and gas reserves, or diminished values for these hydrocarbons, is not so far away.

For this reason, I believe it is…


Ever since a study was published in 2012 claiming that 75% of all venture-backed startups fail, there has a been a flood of online articles and various opinions and thoughts on why startups fail.

But I have always been more interested in understanding why startups actually SUCCEED - despite the fact that the odds are against them. Understanding the necessary (but not necessarily sufficient) conditions of startups success allows investors and founders to focus on the most important elements to build a successful startups, and not get distracted by other less important factors. To cook a great steak, you can…

Maher Hakim

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